Companies domestic enviroment Research Paper Example | Topics and Well Written Essays - 500 words

Companies domestic enviroment - Research Paper Example This company specialises in extracting crude oil, process it as well as selling the end products. Bp is headquartered in Houston America and it has been in the energy business for more than 100 years given that it started its operation in 1889. The domestic environment of America has a bearing on the operations of the company as a whole. According to the Department of Energy and Climate Change (2011), there are certain considerations that have to be taken into consideration by the energy companies to ensure that they do not violate the set standards of operation. For instance, protection of the environment is given priority in America and there is a legislation called Clean Air Act which guides the operations of this particular industry. As such, it can be noted that this organisation has to adhere to the government stipulations with regards to standard operations. The government of America has a bearing on the operations of this particular organisation since it sets the standard regulations. The Occupational Safety and Health Administration (OSHA) is another regulatory body which monitors the operations of organisations that are involved in the energy business. If the safety and environmental regulations are violated, the respective company is fined large sums of money. The attribute they are list admired for is related to safety and environmental concerns. Bp is seen as one of the biggest polluters in America and this has impacted on its operations. In as much as safety and risk management are concerned, this organisation is poorly rated in these areas which is why it is least admired by people. Research has shown that Bp has a poor record of occupational safety and risk management. For instance, eleven people lost their lives following the incidence of the oil spill in the Gulf Coast (Bp, 2011). This can be attributed to the absence of safety and risk management plans in its operations. The company has a record of incidences where lives of people were lost

Computer Motherboard (Descriptive) Essay Example for Free

Computer Motherboard (Descriptive) Essay Motherboard Motherboard acts like the arteries of a human taking the blood all over allowing the blood to travel. It has many line-like structures that are like the veins and the arteries. These lines are the wires mounted on the motherboard that keep thousandths or even millions of connection. Motherboard is a small yet powerful device inside the computer system. The motherboard has three cards on it. First, the graphics card, it is like the eyes of the computer, it acts like the eye that saw and reflects images to the screen. Second, the sound card it is the mouth of the computer, it sends sound to the speaker, it shouts what the computer says. And the third, the modem, the nose of the computer. It sniffs messages from the wires coming from the telephone lines. If there’s a blood, there’s also the heart. The processor of the computer acts as the heart of the computer. It has a square-shaped chip that has many pins. It sits on the motherboard controlling all the cards including the motherboard. It controls, allows, and restricts information that is being disseminated into the system like the heart. It also has a heat sink and a fan keeping the processor cool. To be able to complete the system, it also has the brain. Hard disk serves as the brain of the computer. It is rectangular in shape. Inside it, there’s a mirror-like disk where all the information are stored. The disk spin at greater speed, depending on the information /data is being written into the disk. Motherboard is also consists of chips, transistors, and capacitors. It is the other component of the motherboard that acts like the organs of the system. These chips may be small as a grain of rice and bigger as a coin. Transistor is a small, black in color and rectangular in shape. It is sometimes recognizable because of its three metal legs attached on it. Transistors is consists of thousand or even million of IC (Integrated Circuit) packed in one part. And the capacitors are like tanks attached in the motherboard. It varies in size; it may be small, medium or large depending on the voltage and its capacitance. Motherboard is consists of millions of chips, transistors and IC’s. It acts like the body of the computer. Without it, the computer will not work. It is like the trunk of a tree. It is an amazing thing that has millions of wires attached in a small board. It is powerful and fundamental part that the computer will not work without it. Reference: * Motherboard. Retrieved from http://www. en. wikipedia. org/wiki/motherboard

U.S. vs Asian school system :: essays research papers

Two Systems into One In the past twenty years the United States school system has been accumulating quite a bit of criticism. Evidence shows that the United States has been lagging exponentially compared to almost all the industrialized countries. This specifically refers to Asian countries that are statistically blowing the U.S. out of the water. Recent survey results in the universal subject of math show us that the U.S. eighth graders have fallen behind, while the twelfth grade level showed only slight improvement (appositive). This means that the U.S. students are barely floating above water, where as, Asian students have built some sort of super boat (appositive). Yet we all recognize that not any one device is perfect, and are usually leaking water in the most unnoticeable spot. Before one realizes the problem, the boat is sinking. We would potentially look at these education systems as extremes of each other. Each education system being on the different side of the spectrum. Both systems having fa ults and advantages. Taking the positive aspects from both sides and merging them together, a harmonious education system could be established (verb phrase). The article â€Å"Japan’s School System† tells us that in an Asian classroom students will feel an incredible amount of pressure starting from grade school and up, while U.S. teachers are too afraid to raise the bar because of potential discouragement of the student. We examine evidence from the article â€Å"Strengths, weaknesses, and lessons of Japanese education†. A negative of the Asian school system, is the conformity that must be upheld. This achieves better education because it becomes the â€Å"thing to do†. When everybody is on the same curriculum there is no other choice but to follow the herd. While conformity creates better math students, it demises the aspect of creativity and individuality. The boat may float, but not posses any inspiration or differentiation from the others. The U.S. places a much bigger emphasis on creativity and choice. Thus providing students with opportunities that help them learn about them selves, and develop original ideas. An important characteristic that the U.S. education system lacks, is the idea of effort being directly correlated to success. In his article â€Å"Japan’s School System†, James Kilpatrick states that â€Å"The Japanese theory is that all children have the same potential for learning†. It is effort that separates successful students from the unsuccessful students. Though the American student may think that they work hard, we find that the Asian student is at a much greater level of pressure.

Marketing Strategy Place of Company Nikon Essay

Advertising is key to successful implementation of the strategic plan. The more often employees hear about the plan, its elements, and ways to measure its success, the greater the possibility that they will undertake it as part of their daily work lives. It is especially important that employees are aware of the measurement systems and that significant achievements be rewarded and celebrated. This positive reinforcement increases support of the plan and belief in its possibilities. Without buy-in from the head of a company, it is unlikely that other members will be supportive in the planning and eventual implementation process, thereby dooming the plan before it ever takes shape. Commitment and support of the strategic-planning initiative must spread from the president and/or CEO all the way down through the ranks to the line worker on the factory floor. Just as importantly, the strategic-planning team should be composed of top-level managers who are capable of representing the interests, concerns, and opinions of all members of the organization. As well, organizational theory dictates that there should be no more than twelve members of the team. This allows group dynamics to function at their optimal level. The components of the strategic-planning process read much like a laundry list, with one exception: each piece of the process must be kept in its sequential order since each part builds upon the previous one. This is where the similarity to a flow chart is most evident, as can be seen in the following illustration. The only exceptions to this are environmental scanning and continuous implementation, which are continuous processes throughout. This article will now focus on the discussion of each component of the formulation process: environmental scanning, continuous implementation, values assessment, vision and mission formulation, strategy design, performance audit analysis, gap analysis, action-plan development, contingency planning, and final implementation. After that, this article will discuss a Japanese variation to Strategy Formulation, Hoshin Planning, which has become very popular.

Ra One- the Extra-Ordinary Sales Promotion by Srk

RA ONE- The extra-ordinary sales promotion by SRK I've often heard people say, film-making is nothing short of a gamble. And as any gambler will tell you, you've got to gamble huge to triumph huge. Going by this logic, Shah Rukh Khan is The Supreme Gambler of the year. What's at stake, beside the big money invested in RA. ONE of course, is a dream, a vision, an aspiration to make a film which appeals to kids and kids at heart. In short, attempt a film that appeals to the universal audience. At the same time, it ought to raise the bar for Hindi films. Also at stake is SRK's once-unchallenged supremacy as the reigning idol of Bollywood and that elusive thing called reputation. When you invest your repute in your dream project and stick your neck out, you expect nothing short of a mega-success. â€Å"I had a very clear of how we’ll market it. The first clarity was that we won’t have too many images of the film. I didn’t want it to be cluttered. I didn’t want it to be a hero and a heroine and their son. This is a superhero film and we had to introduce that. Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it. So there was this big fear — when my costume comes out and me with blue eyes, will it be liked? Small considerations like this which you don’t think about while making the film, but when it comes out, people say, â€Å"you know what, your dadhee (beard) isn†t working at all†. SRK The daily promotional strategy of the media savvy Shah Rukh Khan seems to be working when it comes to publicizing his film ‘Ra. One’. He has pushed the film in every way possible – through multiple co-branding deals, in-film plans, promotional tie ups, marketing strategies, gaming and merchandising and much more. The ‘Ra. One’ous appetite of King Khan seems to be insatiable and everyone is being a part of it, whether they understand it or not. The film is thus ending up as the most promoted film till date â€Å"SRK’s strategy is similar to several Hollywood biggies where promotions start several months before release. Typically, big star cast movies and mega-budget releases such as Bodyguard, Singham etc start their marketing around eight weeks before release. But SRK has taken marketing to a whole new level for a Bollywood movie,† says Pritie Jadhav, chief operating officer, P9 Integrated – a division of Percept. The makers of Ra. One are on a marketing blitzkrieg Eros International and Shah Rukh Khan’s Red Chillies Entertainment have brand tie-ups for Ra. One to the tune of Rs. 52 crore of which Rs 12-15 crore has been earmarked for online promotion, an advertising executive involved with the promotion of the movie said on condition of anonymity. Brand tie-ups that the marketing spends of the film have been considerably subsidised. Some of the brands with whom tie-ups have been effected are Sony PlayStation, YouTube, Nerolac, McDonald’s, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol. Eros and Red Chillies have recovered part of their huge investment in the film through in-film branding, media endorsements, pre-licensing of cable TV and satellite rights, music and other rights Promotion of the film officially began as early as December 2010 when the first poster was published in all leading news papers across the country. The film's first look was later unveiled by Khan on his Twitter page on January 1, 2011. Several months later, director Anubhav Sinha announced that he would be launching two teaser trailers of the film during the 2011 Cricket World Cup, a prior nine months before the film's actual release date. Ra. One is not a Bollywood film that [the audiences] have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that is the very purpose why we are starting the whole communication so early. â€Å"says Anubhav Sinha The film's first theatrical trailer was released three months later to the p ublic. As a way to promote the theatrical trailer, Khan was accompanied by the director on a five city tour, which included such places like Delhi, Chandigarh, Indore and Ahmedabad. During the same event, a 3600  ft long fan mail collecting audience wishes and messages for the film was also launched. Strategies which have caught the imagination of a population of over a billion Indians * Online Promotions: Approx INR 52crore is the estimated total budget shelled out for Ra. One’s marketing, in which INR 15 crore is for online promotions. Usually Bollywood film promotions only starts eight weeks before release but SRK took it in the Hollywood way, from January of this year with his first appearance in Twitter. Later it was the Facebook Fan page that started off its promotion from March SRK and Google – YouTube announced a partnership deal on mutual benefits basis. An exclusive video was created by Red Chillies (Khan’s production company) and was integrated into the YouTube Channel (Ra. One Youtube Channel). The company launched the official customized Ra. One channel of the film on YouTube(a first for an Indian film) where several song and theatrical promos were released to the public, along with videos of the film's making, events and uncut footage. The channel also hosts games, including the first social game from India, and contests where participants can create promos from clips, music and dialogues of the film. * Merchandise: As a way to promote the film and increase its franchising business, Shahrukh Khan tied up with Seventymm to market a variety of merchandises related to the film. Products included original G. One tee shirts, coffee mugs, wrist bands, watches, mobile pouches, video cameras, as well as many other things. Similar products were also available for purchase on the official G. One online store, which was launched alongside the film's official website. [90% of the 400. 000 stationery items and toys were sold in 15 days and 100. 000 more have been ordered. The makers spent 1. 5 crore on the mold for the G. One action figure. In addition to this, a jewelery line inspired by the symbol of â€Å"Ra. One†,as well as a series of HCL laptops with customized integrated Ra. One skin[59]were also made available to the public. These products are designed in-house by Red Chillies, and have been manufactured in China. By October, 50 products will be sold in more than 3,500 stores and e-commerce sites. Comics: Red Chillies Entertainment collaborated with UTV Indiagames to develop digital comics based on the film's characters. Written by Khan, the comic featured weekly episodes and served as a prequel to the events happening in the movie * Video games: RA. ONE continues to surprise the Indian audience with new innovations on a continued basis. Red Chillies Entertai nment had declared a tie-up with Sony Computer Entertainment Europe (SCEE) to build a full cycle game on PlayStation platform. The video game version of the movie will be called ‘RA. ONE–The Game‘ and will be available on PS2 and PS3 (through PSN download). This is a newer direction for Bollywood to create a win-win strategy of both promoting the film as well as create a brand extension strategy for RA. ONE. The film, with its super hero touches, is appropriate to seamlessly use the PlayStation platform and connect with the In youth. * Print adds and billboards: Print ads have been booked in all leading publications while 1,700 billboards will show the superstar in his superhero gear. This by far the largest collaboration in terms of in terms of billboards for any movie . Somthing or the other we read about the movie everday . * â€Å"Bharat Bhraman† Tour: Shahrukh Khan is places for Ra. One. The King Khan has started his bharat bhraman and caught with his fans from Kolkata to Delhi. Shahrukh covered cities like Vadodara, Gujarat; earlier he was in Chennai for ‘Ra. One’ audio launch in Tamil; and he was in the cities Bangalore , Jaipur and Bhopal Vadodara. SRK did a 36-city tour, which will include several foreign destinations, and one of the highlights of these events will be a 3,600-feet-long fan mail collecting audience wishes and messages. Mobile Engagements and application: iPhone / iPad app for the fans, in collaboration with UTV’s Indiagames. To talk about the app – Ra. One is an arcade first-person shooter game where you can play as G. One to shoot bad guys down with their team leader Ra. One. The game comprises of three terrains – Trainyard, London Bridge and Wasteland with a total of 89 levels (called Waves in the game), starting with Wave 1 and unlocking as you complete each level. Movie themes ,songs , games , wallpapers all of which form a part of mobile engagments are easily accessible over the net * Television promotions: Appearances in three major shows (Just Dance , SA RE GA MA PA Lil Champs. Indias Got Talent)in 3 entertainment channels to participating in ‘kaun bangea corerpati’. Interviews and teasers are a constasnt attraction nowdays for the viewers . Televison promotion is playing a big role in promoting the film * Selling movie rights: Even before its release, Ra. One managed to earn a revenue of Rs132 crore simply by giving away the rights of the movie. The brand equity of film star Shahrukh Khan is unparalleled and his presence in the movie gives a huge boost to distributors and companies to get associated with the brand. Star India got the rights for Ra. One at around Rs40 crore. Apart from this, the music rights were bought for Rs15 crore by T-Series. The producers got a whopping Rs77 crore from Eros Entertainment to own the distribution rights of the movie * Release and Premiere: The movie would be released at over 3000 screens in India and over 1000 screens overseas. Apart from this, premieres at international destinations like Dubai, Toronto and London, which have a high popularity for Indian films are on cards. Due to various new marketing strategies adopted by the producers of the movie, Ra. One managed to generate a lot of positive word of mouth. If not for its success, this movie would definitely prove to be a landmark in the Indian film industry for its advertising and marketing strategies. Will promotional overdrive harm ‘RA. One'? They need to remain prepared to face the severe criticism if they fail to live up to the expectation by even a bit, and it will be difficult to match the hype because they have unveiled almost everything about ‘RA. One'. Audience expectations build up with such a high intensity campaign and the risk is that even a small disconnect can boomerang. That’s not the climax the producers would look forward to. The expections are have increased so much that if the film does not fair according to the standards set by the movie then the audience will feel cheated . Nevertheless the first reactions have come in from the trade analyst and they are optimistic about the film. â€Å"Wow! Brilliant! Mesmerising! Leaves u dumbfounded! Blockbuster! Indian cinema bar raisd! Saw portions of RA. . SRK surpasses himself. †- komal Nahata Watched more than an hour of #RaOne. Left me amazed. Technological breakthrough. At par with intl films. A superhero film that’s super! † – Taran Adarsh These reaction about the movie is only going to create a good word of mouth about the film and this will lead to audience booking there tickets Conclusion All said and done u like the promotions or not but u simply cant ignore the movie. Shahrukh Khan along with his team has made us think about the differentiated strategy implemented across the country . The strategy is here to stay . It has layed down a path that will make other filmmakers to think . As far as the box office collection goes it’s a sure short blockbuster. References * Saxena, Manjari (2011-10-24). â€Å"Ra. One: Shah Rukh Khan has another winner†. Gulf News. Retrieved 2011-10-24. * â€Å"SRK concentrates on Ra. One†. Filmfare. 2010-05-06. Retrieved 2010-08-22. * Press Trust of India (2011-10-21). â€Å"SRK turns salesman to sell ‘RA. One' merchandise†. CNN-IBN. Global Broadcast News. Retrieved 2011-10-21. * Ra. One: Exclusive & Authentic Movie Merchandise†. Seventymm. Retrieved 2011-10-20. * Adarsh, Taran (2011-10-21). â€Å"SRK, Eros take ‘Ra. One' to next level†. Bollywood Hungama. Retrieved 2011-10-21. * Bhat, Varada (2011-09-19). â€Å"Bollywoods longest promotion†. Business Standard. Retrieved 2011-09-19. * â€Å"Shah Rukh meets fans on Google Plus Hangout for RA. One chat†. CNN-IBN. Global Broadcast News. Retrieved 2011-10-20. * Shinde, Shivani (2011-08-30). â€Å"India's first social game for Ra. One†. Business Standard. Retrieved 2011-08-29. * Baksi, Dibyojyoti (2011-10-14). â€Å"SRK's discovery speaks up about RA. One†. Hindustan Times. Retrieved 2011-10-15. * Jamkhandikar, Shilpa (2011-10-13). â€Å"A Minute With: Shah Rukh Khan†. Reuters. Retrieved 2011-10-13. * RA. One's rampage. Prannoy Roy Publications. 2011-10-14. Retrieved 2011-10-20. * Joshi, Tushar (2011-10-18). â€Å"RA. One gets an addition†. The Times of India. Retrieved 2011-10-18 * NDTV Correspondent (2011-10-13). â€Å"I am SRK†. NDTV. Prannoy Roy Publications. Retrieved 2011-10-13. * Press Trust of India (2011-10-14). â€Å"Ra. One gets Rs 52-cr promotional push†. CNN-IBN. Global Broadcast News. Retrieved 2011-10-14.

Free Essays on Ann Bradstreet

Anne Bradstreet â€Å"Gender† The Struggles and Fears of being a Puritan mother and a puritan woman, Bradstreet had trouble writing poetry in a patriarchal, unimaginative world. Although Bradstreet grew up in affluence with the luxury of an excellent education, she was expected to behave as a normal Puritan woman. She was the wife and child of colonial governor, but her status could not save her from the maltreatment and contempt of women stepping over the line. The Puritan belief that a woman’s place is in the home perturbed Bradstreet. She did not agree with the cultural bias toward women in her time. Bradstreet was criticized harshly for her role as a female writer; nevertheless, she wrote more and more about being a woman. She showed the world that being a woman was to her advantage in the realm of her poetry. As Perry Miller explains, in an era that subordinated women to men and men to God â€Å"women who stepped beyond their domestic defines through literature- by reading or writing- were considered dangerous to themselves and to society†¦Puritans expressed considerable scorn for women who wrote or published† (360-61). On the other hand, Elaine Showalter offers the remark that â€Å"Bradstreet’s writings [i.e. her important later writings] is more inflected by gender than by nationality; it is not American.† Alvin H. Rosenfeld states that â€Å"There is the primary fact the [Anne Bradstreet] was a woman poet, and we look to her accordingly for that special point of view that belongs to the feminine sensitivity and which, we hope, will provide certain details of life in early America missing in the writings of her Puritan brothers.† (Rosenfeld 1970, 79). In fact, many critics believe that Anne Dudley Bradstreet’s feminine sensibility has always attracted scholars searching for details of early American life absent from the writings of her male contemporaries. Some Critics make a range of claims abou... Free Essays on Ann Bradstreet Free Essays on Ann Bradstreet Anne Bradstreet â€Å"Gender† The Struggles and Fears of being a Puritan mother and a puritan woman, Bradstreet had trouble writing poetry in a patriarchal, unimaginative world. Although Bradstreet grew up in affluence with the luxury of an excellent education, she was expected to behave as a normal Puritan woman. She was the wife and child of colonial governor, but her status could not save her from the maltreatment and contempt of women stepping over the line. The Puritan belief that a woman’s place is in the home perturbed Bradstreet. She did not agree with the cultural bias toward women in her time. Bradstreet was criticized harshly for her role as a female writer; nevertheless, she wrote more and more about being a woman. She showed the world that being a woman was to her advantage in the realm of her poetry. As Perry Miller explains, in an era that subordinated women to men and men to God â€Å"women who stepped beyond their domestic defines through literature- by reading or writing- were considered dangerous to themselves and to society†¦Puritans expressed considerable scorn for women who wrote or published† (360-61). On the other hand, Elaine Showalter offers the remark that â€Å"Bradstreet’s writings [i.e. her important later writings] is more inflected by gender than by nationality; it is not American.† Alvin H. Rosenfeld states that â€Å"There is the primary fact the [Anne Bradstreet] was a woman poet, and we look to her accordingly for that special point of view that belongs to the feminine sensitivity and which, we hope, will provide certain details of life in early America missing in the writings of her Puritan brothers.† (Rosenfeld 1970, 79). In fact, many critics believe that Anne Dudley Bradstreet’s feminine sensibility has always attracted scholars searching for details of early American life absent from the writings of her male contemporaries. Some Critics make a range of claims abou...

Study of Childbearing subsidiary policies and the Child Development Co-Savings Scheme The WritePass Journal

Study of Childbearing subsidiary policies and the Child Development Co-Savings Scheme Introduction Study of Childbearing subsidiary policies and the Child Development Co-Savings Scheme IntroductionProblem/Objectives:Rationale:Scope of study:Research Methods:Conclusion:References:Related Introduction In our study, we refer childbearing subsidiary policies as child-care subsidies and baby bonus (Child Development Co-Savings Scheme). Most would agree that these subsidy policies, which reduce parent’s costs to raise babies, would lead to higher Total Fertility Rate. Total Fertility Rate (TFR) is defined as the number of children an average woman would have assuming that she lives her full reproductive lifetime [1]. Subsidy is generally defined as money granted especially by government to reduce the cost of service or of producing goods [2]. A study revealed that Australian Baby Bonus exerted a small positive effect on fertility [3]. The effect seemed to be stronger for second and possibly higher-order children. In addition the result showed that bonus effect is permanent. Other study conducted in United States evidently show that child-care is positively associated with the intentions to have further children among couples [4]. It is expected that by providing subsidies, number of children an average woman would have, would increase. However, the conclusion from past study could not determine that the result would be similar in local context since the researches are conducted in different demographical area. Our report will investigate the short-term and long-term effect of the policies and aim to provide a comprehensive solution to improve the fertility rate in Singapore. Problem/Objectives: For the past 30 years, Singapore has faced a serious problem of declining TFR (total fertility rate). With TFR of 1.16 in 2010 [5], Singapore is ranked 170th [6] in the world and arguably one of the lowest TFR in the world. This issue will lead Singapore to be an ageing society. Currently Singapore has 344,069 elderly residents in 2010; this amount is estimated to increase by 20% the year 2030. The situation causes some serious problems in productivity, national defence, and will be detrimental to the economy. Nowadays the Singapore government strongly encourages the Singaporeans to get married and have at least 2 children. To support the campaign, the country has provided various subsidies to help parents in raising their children. Rationale: Though subsidies have been given to the parents, the general statistics show that the Singapore TFR declines over the years. Several revisions such as increasing baby bonuses are done to make the subsidies even more helpful, but the result is still negative. Therefore, in our project, we would like to analyze in greater depth relating to Singapore subsidiary policies, investigate its short and long term impacts and research more about the perspective of our future generation with regards to government policy. Scope of study: Our research will focus primarily on the different government policies that are implemented to increase TFR. Other factors such as the environment, psychological-thinking, social factors which may affect TFRs will not be included. To make our research clearer and an all-rounded study, we have our attention only on childcare subsidies, baby bonus, educational subsidies, housing loans, maternity and paternity leave, and hospitalisation subsidies. To prevent discrepancy in interpretation, TFR is defined as the number of children an average woman would have assuming that she lives her full reproductive lifetime and the policies that we are looking at are pertaining to those implemented by the Singapore government only. Research Methods: Our study will focus on evaluating the effectiveness of government subsidy policies. Some of these policies had been revised over the years, to ensure that our analysis will be as accurate as possible, we will divide the discussion into 3 parts: short term, long term and future estimation. Short term is defined as 3 year after policy is implemented, long term will represent the general trend of the policy since it is implemented till present. Short and long term impacts will be analysed using data compiled from administrative records. Future estimation will be done through analyses of our obtained data from the survey. In this study, a two-part survey will be conducted as well. The first part will identify the important factors that affect people’s decision to give birth. Subsequently, the second part will address the perspective of the young generation towards childbearing. The survey questionnaire will include close –ended as well as open-ended questions. The target of our survey will be NTU students. The target sample size will be 100, of which 50 will be males and 50 will be females, after which the results will be collated and be analyzed further. With the results we will propose suggestions that will mould the policy towards greater effectiveness for the new, upcoming generation of Singaporeans. The expected result for our analysis is that government-based policies are effective in the short term, after which ineffective in the long term. We will then review the suggested solutions in hope that the policy can work better. Conclusion: Much research has been done to explore the effectiveness of government’s policies in increasing the fertility rate as the Singapore government found that they had a serious problem such as ageing population.   Although many policies were conducted and revised many times, the fertility rate seemed to decline slightly recently. Therefore, our paper hopes that by investigating the various polices Singapore government has used to impact TRF, we can find out the root of the problem to Singapore’s persistent low TFR and propose reasons for it. References: Biology-Online Dictionary (2007), Online dictionary. biology-online.org/dictionary/Total_fertility_rate 2. Oxford Learner’s Pocket Dictionary (2008), Oxford University Press. 3. Drago, R., Sawyer, K., Sheffler, K., Warren, D., and Wooden, M. (2009),  Ã¢â‚¬Å"Did Australias Baby Bonus Increase the Fertility Rate?,† Melbourne Institute Working Paper No. 1/09, University of Melbourne, Melbourne Institute of Applied Economic and Social Research. 4. Lehrer, E. L. and Kawasaki, S. (1985), Child Care Arrangements and Fertility: An Analysis of Two-Earner Households, Demography (Vol 22; no.4), pp. 499-513. 5. Department of Statistics Singapore (2011), Online statistics. singstat.gov.sg/stats/keyind.html 6. Total Fertility Rate 2010 (2010), CIA World Factbook 2010. photius.com/rankings/population/total_fertility_rate_2010_0.html