Marketing Spotlight Coca-cola Essay

1- What have been the key success factors for COCA-COLA? From the text, it seems that the key success factors are summarized by: Marketing: Coca-Cola is seen as one of the founding fathers of the modern day marketing model. They were among the pioneers of advertising techniques and styles used to capture an audience. Innovation: It was apparent that the market was changing and in order to keep up with these changes, Coca-Cola had to move from a single core product to a total beverage company. This was a major change because their past success was base on having one successful core product. Globalization: Technology is continually changing business, and these constant changes have been making it more feasible and profitable for businesses to expand their operations globally in order to serve all different types of diverse markets around the world, Coca-Cola is taking advantage of the large revenue opportunities made possible by participating in a global market and now offers products in 200 countries around the world. 2- Where is COCA-COLA vulnerable? What should they watch for? global brand strategy and local, it must think global but act local, now the effectiveness of TV ads is declining due to media fragmentation and use of devices like TIVO that let viewer zap commercials. Flight ads are that ad, which temporarily attracts the customers but doesn’t say much about core values of the company or the product. An ad should describe a brands personality and value driver, which drives the personality. Most of the recent ads just endorsed by celebrities don’t much explain about cokes value, in long run this may make people to forget what coke stand for. They should work to make values more fresh and relevant and study alternatives for communications strategies. They should find another ways to enter some countries that COCA-COLA doesn’t enter. 3- What recommendations would you make to their senior marketing executives going forward? What should they be sure to do with their marketing? Position it differently for example like refresher for a farmer/ who is doing hard work in farmland to penetrate deep into Bottom of the pyramid. Think global but act local. Flight ads are that ad, which temporarily attracts the customers but doesn’t say much about core values of the company or the product. An ad should describe a brands personality and value driver, which drives the personality.

Marketing of Banking Services

Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand, financial marketing is the function which relates uncongenitalies, differences and non similar applications between financial institutions and judgement standards of their customers.The reasons for marketing scope to have importance in banking and for banks to interest in marketing subject can be arranged as:Change in demographic structure: Differentiation of population in the number and composition affect quality and attribute of customer whom benefits from banking services.Intense competition in financial service sector: The competition became intense due to the growing international banking perceptiveness and recently being non limiting for new enterprises in the sector. Increase in liberalization of interest rates has intensified the competition.Bank’s wish for increasing profit: Banks have to increase their profits to create new markets, to protect and develop their market shares and to survive on the basis of intense competition and demographic chance levels.SERVICERecently, banks are in a period that they earn money in servicing beyond selling money. The prestige is get as they offer their services to the masses. Like other services, banking services are also intangible. Banking services are about the money in different types and attributes like lending, depositing and transferring procedures. These intangible services are shaped in contracts. The structure of banking services affects the success of institution in long term. Besides the basic attributes like speed, security  and ease in banking services, the rights like consultancy for services to be compounded are also preferred.PRICEThe price which is an important component of marketing mix is named differently in the base of transaction exchange that it takes place. Banks have to estimate the prices of their services offered. By performing this, they keep their relations with extant customers and take new ones. The prices in banking have names like interest, commission and expenses. Price is the sole element of marketing variables that create earnings, while others cause expenditure. While marketing mix elements other than price affect sales volume, price affect both profit and sales volume directly.Banks should be very careful in determining their prices and price policies. Because mistakes in pricing cause customers’ shift toward the rivals offering likewise services. Traditionally, banks use three methods called â€Å"cost-plus†, â€Å"transaction volume base† and â€Å"challenging leader† in pricing of their services.DISTRIBUTIONThe complex ity of banking services are resulted from different kinds of them. The most important feature of banking is the persuasion of customers benefiting from services.Most banks’ services are complex in attribute and when this feature joins the intangibility characteristics, offerings take also mental intangibility in addition to physical intangibility. On the other hand, value of service and benefits taken from it mostly depend on knowledge, capability and participation of customers besides features of offerings. This is resulted from the fact that production and consumption have non separable characteristics in those services.Most authors argue that those features of banking services makes personal interaction between customer and bank obligatory and the direct distribution is the sole alternative. Due to this reason, like preceding applications in  recent years, branch offices use traditional method in distribution of banking services.PROMOTIONOne of the most important element of marketing mix of services is promotion which is consist of personal selling, advertising, public relations, and selling promotional tools.PERSONAL SELLINGDue to the characteristics of banking services, personal selling is the way that most banks prefer in expanding selling and use of them.Personal selling occurs in two ways. First occurs in a way that customer and banker perform interaction face to face at branch office. In this case, whole personnel, bank employees, chief and office manager, takes part in selling. Second occurs in a way that customer representatives go to customers’ place. Customer representatives are specialist in banks’ services to be offered and they shape the relationship between bank and customer.ADVERTISING Banks have too many goals which they want to achieve. Those goals are for accomplishing the objectives as follows in a way that banks develop advertising campaigns and use media.1. Conceive customers to examine all kinds of services that banks offer 2. Increase use of services 3. Create well fit image about banks and services 4. Change customers’ attitudes 5. Introduce services of banks 6. Support personal selling 7. Emphasize well serviceAdvertising media and channels that banks prefer are newspaper, magazine, radio, direct posting and outdoor ads and TV commercials. In the selection of media, target market should be determined and the media that reach this target easily and cheaply must be preferred.Banks should care about following criteria for selection of media.1. Which media the target market prefer 2. Characteristics of service 3. Content of message 4. Cost 5. Situation of rivalsAds should be mostly educative, image making and provide the information as follows:1. Activities of banks, results, programs, new services 2. Situation of market, government decisions, future developments 3. The opportunities offered for industry branches whose development meets national benefits.PUBLIC RELATIONS Public relati ons in banking should provide;1. Establishing most effective communication system 2. Creating sympathy about relationship between bank and customer 3. Giving broadest information about activities of bank.SELLING PROMOTIONAL TOOLSAnother element of the promotion mixes of banks is improvement of selling. Mostly used selling improvement tools are layout at selling point, rewarding personnel, seminaries, special gifts, premiums, contests.DEVELOPMENT IN MARKETING SCOPE AT THE ASPECT OF SERVICE MARKETINGMarketing scope develops day to day. These developments carry special significance for service sector in which customer and service producer interact closely.INTERNAL MARKETINGEspecially in service sector like external relations, internal relations also have significance. It requires finding and keeping successful personnel.For personnel of the organization to be considered their own goals and  service situation, values of the organization are sold to them. The communication techniques c arried out for customers are also performed for the personnel in internal marketing and this two techniques go together. For example, the ads that aim creating firm’s image should be prepared with regarding to audience which is composed of firm’s personnel.NETWORK MARKETINGThis approach takes the organization as a sequence which involves producer and customer that market services to each other in the organization. In this structure, the activities of departments that compose organization would be more focused on market. This will also affect the structure of organization.RELATIONSHIP MARKETINGIt was mentioned that close relationship was established between producer and customer in service sector. In addition to this, life cycle of a customer relationship was also mentioned under the product outline.According to the researchers, maintaining the relationship for extant customer increases the profit of firms. It should be emphasized that this fact has an importance for se rvice sector.Life cycle of a customer relationship is composed of three stages. At the first stage, firms try to be well known and to acquire new customers. At the second stage, the connection between customer and firm has been achieved. During the stage, firms intensified their activities on acquired customers and both of them promises mutually. At the third stage, these promises are accomplished and the service is consumed. During the stage, firms face â€Å"Reality Instants† which could possibly achieve satisfaction of customer and continuous relationship. This could be also true for second stage. So, these instants should be managed successfully. Implementation of close relations with customer successively and true applications at reality instants could not be accomplished by responsibilities of a marketing personnel.Besides, it should be remembered that consumption and production of service are closely interrelated. At this context, marketing should have role not  only in production-consumption between instants, but also at points that these intersect. In this case, 4P that was mentioned at second section would be insufficient. So, we could divide service marketing into two parts as specialist function (marketing mix, marketing researches) and marketing function buyerseller interactions)Efforts in first stage in which customers are not so clear, at the customer relationship life cycle could be minimized for lasting customers. This is achieved by successful customer relations. In this approach, marketing may be defined as; â€Å"Marketing is for establishing, keeping, developing relationship with customers in a manner that profit is got (especially in long term). So, objectives of two relevant sides would be achieved. This would be accomplished by shared promises and carrying out the promises.†

A Study On Child Labour Today English Language Essay

A Study On Child Labour Today English Language Essay The purpose of this research paper is to study situations of children working in conditions which are detrimental to their physical and mental health. It has been observed that they are employed to do the job of a peasant, miner, collier and in places which abound in chemicals, pesticides and dangerous machinery. Others are hired to do exhausting domestic work as domestic servants or the work done behind the walls of auto work shops where they remain invisible from the eyes of observers. To affirm the views and ideas about child labor I have used primary and secondary recourses long with some counter arguments. So the surveys are the primary sources where as the secondary sources are the websites and books. Besides, did research findings like making charts to determine the results after doing the surveys. Where in the conclusion I wrote some ways to decrease child labor and wrote recommendation. Section 1- Introduction: Child labor is arise in the 18th century of industrial revoluti on where young children were working in companies for long hours with less fee (Shahrokhi, 1996, no page). For instant, in England and Scotland there were about 60% children working in factories for making textiles (Pakhare, 2007, no page). Child labor has become a pervasive issue which is being discussed extensively in different international forums since the awakening of human right organizations around the world. With the help of some concrete steps taken by the developed nations, the issue has been countered to a considerable extent in the developed countries but it is still extremely intimidating in the under-developed countries. The term Child Labor does not have one concrete definition. Different people and organizations define it differently. â€Å"UNICEF defines child labor as work that exceeds a minimum number of hours, depending on the age of child and on the type of work. Such work is considered harmful to child and should therefore be eliminated. Ages 5-11 : At least one hour of economic work or 28 hours of domestic work per week. Ages 12-14 : At least 14 hours of economic work or 28 hours of domestic work per week. Ages 15-17 : At least 43 hours of economic or domestic work per week† (UNICEF Child Labour, 2008, no page). As per the UNICEF estimate over 158 million children around the age 5-14 are some way or the other occupied in child labor. Among them, millions are working in conditions which are detrimental to their health. They are employed to do the job of a miner, collier and in places which abound in chemicals, pesticides and dangerous machinery. Others are hired to do exhausting domestic work as domestic servants or the work done behind the walls of auto work shops where they remain invisible from the eyes of observers (UNICEF Child Labour, 2008, no page). Child Labor is a serious nuisance and has extremely negative effects on children. Children engaged in child labor suffer from physical deformation as well as psychologica l abnormalities; besides, it promotes crime rate and anti-love sentiments in our society and it also becomes a reason of an ever increasing number of illiterate people. Therefore, it is very important to fight child labor with tooth and nail to ensure the physical, psychological and mental health of our society. The audiences are the universal public so the aim of this paper is to influence them about child labor. Consequently, the research paper consist of five sections and each section has a valuable information and a results that will help the readers to realize what does child labor do to children. Section one will be about what is child labor and history of child labor. In section two there will be counter arguments that discuss about the negative and positive opinion of different people with my opinion about child labor. Then the third section is research method where I had used a primary source which is the survey to help me to get supported evidence. Besides the forth sectio n is linked with section 3 where it shows the result findings o the surveys. The last section is the conclusion and the recommendation that will give a summary of the research and suggestions for child labor.

Chpter 5 Essay Example | Topics and Well Written Essays - 1250 words

Chpter 5 - Essay Example In this case, ACM’s code forms the basis of explaining ethical issues due to its big membership spread across most of the countries in the world. The code epitomizes the fundamental principles of TQM such as trustworthiness, integrity and honoring commitments. Overall, the ACM’s code has 24 principles that determine ethics in a situation. The rise of the internet has brought new forms of crimes such as cyber-bullying and identity theft. However, one approach of preventing issues such as identity theft includes awareness that allows an individual to monitor their online activities. In this case, it is important for an individual to be aware of issues such as online scams, spam emails that steal one’s identity, the right software to use online, and information to share  over the internet. Security is pertinent in an issue that involves buying and selling products online. Businesses and customers should know that the failure to remain vigilant was expensive and ca used unanticipated losses. Apparently, web-based security attacks have been on the rise, and there is no sign of them ending soon. In this case,  criminals create  Trojans, malware, spywares, worms, adware, and botnets  to steal information and compromise internet users. However, simple Antivirus software can help an individual ensure that they did not compromise their security while using any software they did not trust the source. Conversely, it is important to buy, or download, antivirus from trusted sources since the internet has antivirus programs that are compromised. Finally, it is important to ensure that an individual observed measures that enhanced the privacy of their data online. With the rise of the social networks, it is important for users to observe the amount of information they released to people in their network. In addition, users should also ensure that they effectively used the privacy setting on these sites to protect their data. On the other hand, an en cryption key is crucial to secure data mostly in institutions such as banks to ensure that data was not available to unauthorized people. While all these measures are useful, security issues remain an area of concern online with hackers devising innovative approaches to steal data. One such ingenious approach is phishing, which lures people to provide their credit card information to hackers and cyber thieves who use the information. Nonetheless, different approaches can prevent an individual from such activities although it is important for individuals to present such information to authorities who will investigate the phishing issue. To protect an individual from phishing, simple toolbars such as Netcraft Toolbar can protect a user from dangerous links. In addition, it is important for internet users to ensure that they visited secure sites by conducting a simple check on the address bar. Finally, creating a back up for all files will protect a user in case their systems were comp romised. Ex. 2: Recent Internet Scam In one of the latest internet scams, internet users are getting email messages purportedly from Microsoft. In this case, the email from the address privacy@microsoft.com is a design by a phisher to steal passwords of email users. In this case, the scam targets AOL, Gmail, Yahoo, and Windows Live email addresses with a view of stealing the usernames and passwords of users (Li). The subject of the

Classroom Management Essay Example | Topics and Well Written Essays - 750 words - 1

Classroom Management - Essay Example These elements are what a good teacher must keep in mind in order to achieve a well-managed classroom. Deviating from the behaviorist theory of education, a teacher who wants to handle a class successfully must remember to make the student the center of everything. In organizing a classroom, the student should be the utmost consideration. From the placement of materials to the arrangement of each chair and tables, the student should be of primary importance. Materials must be arranged in a way the students can easily find them. Also, they must be well-kept so as not to bring any harm to the students. Chairs and tables must be set in a way that brings not only comfort to the student but also puts him in the mindset to study. At times, chairs and tables need to be re-arranged in a certain way so as to pique the curiosity of the students and engage them in the lesson. The teacher should always keep in mind that the arrangement of materials, desks and chairs should facilitate the learning of the class. Motivation comes in many methods. Contrary to the behaviorist theory, it is not only through memorization, drills and practices that a teacher can make a student learn. Motivation is an important aspect of classroom management as this can spell a productive or a boring class. In the assigned video clip (Classroom Management, 1995-2010) , motivation was shown in a pre-lesson activity the teacher had given even before the students entered the classroom. I think this was a very good idea. Teachers should remember that not all students may want to come to class. Some may be sleepy, not interested or just not in the mood that particular day. If the teacher allows these students to come to class, chances are their demeanor would affect the productivity of the class and the effectiveness of the teacher. Motivation should go beyond a list of words to remember or numerous

Media archeological analysis of a technological Essay

Media archeological analysis of a technological - Essay Example s and valve amplifiers are low current and high voltage devices that normally operate at relatively lower voltages and higher currents for a similar level of power. The trait of high voltage makes the tube and valve amplifies to be suited for radio transmitters. The valves amplifiers are used in the contemporary society in instances such as high power radio transmitters. Experts argue that valve amplifiers shall reduce noise that is typically experienced in Wi-FI systems, without losing their musical and the treble details. Various transistor amplifiers sound harshness and they emphasize the loud sound that is found in the CD players. The transistor amplifiers have a tendency of emphasizing the sibilance of the soft sounds. The valve amplifiers are classified into different classes. The class A amplifiers lack crossover distortion at the lowest levels. Moreover, the valve amplifiers permit an individual to heat the â€Å"silence† amid the notes, followed by silence (or the note dying echo in the concert hall) immediately followed by silence (or dying note echo in the concert hall. The classes â€Å"A† valve amplifiers have significant â€Å"silence† amid the instrument and notes that create an exceptionally stereo image on quality loudspeakers, If the volume of the valve amplifiers is adjusted. Valve and tube amplifiers are used mainly in guitars as well as in high-end-audio as a result of the sound quality that they produce, and as a result of their linear nature that results from their low distortion. Valve and tube amplifiers are vastly out of date in other places as a result of their higher consumption of power, weight and reliability when compared to other transistors. Telephony is another application where valve and tube amplifiers are used. This is for the reason that a solitary valve repeater amplifier can increase various calls at one instance, and thus it is cost effective. In the present society tube and valve amplifiers are mainly used for musical

The Concepts of Financial Intermediation Essay Example | Topics and Well Written Essays - 2500 words

The Concepts of Financial Intermediation - Essay Example A lot of these imperfections lead to particular types of transaction costs. These asymmetries can produce unfavourable selection, they can be temporary, generate moral exposure, and they can result a costly verification and enforcement. Based on studies, financial intermediaries emerge to at least partially overcome these costs. Leland and Pyle (32) interpreted financial intermediation as a coalition of sharing information. And intermediary coalitions according to Diamond (51) can achieve economies of scale. He also envisioned that financial intermediaries act on behalf of ultimate savers by effectively monitoring returns. According to Hart (1995), savers positively value the intermediations in terms of ultimate investments. On banker's behalf, according to Campbell and Kracaw (863-882) financial intermediations can create a constructive incentive result of short-term debt. The deposit finance can produce the right incentives for the management of the bank. A delicate financial structure needed to discipline the bank managers resulted illiquid assets (Diamond 393; Miller 21). In cases wherein the bank borrower preferred direct finance; financial intermediaries still act as a brokerage which was explained by Fama (39-58) as investment banks. In this, reputation is at stake and according to Campbell and Kracaw (885) in financing, the borrower's reputation as well as the financier is relevant. B. The transaction costs approach argument- This approach does not disagree with the statement of complete markets unlike the first approach mentioned. It is in accordance with a no convexities transaction process. The financial intermediaries in this approach work as alliances of borrowers who make use of economies of scale in the transaction process. According to many experts, the concept of transaction costs covers not only monetary transaction costs, but also searches, auditing and monitoring costs. In this instance, the function of the financial intermediaries is to convert particular financial claims into a so-called qualitative asset transformation. Ross (23-40) called it offering liquidity and diversified opportunities. The stipulation of liquidity is a key function for investors and savers and highly for corporate customers, in which the stipulation of diversification is being appreciated in institutional as well as personal financing. This liquidity should play a key role i n asset pricing theory (Oldfield and Santomero WP #95). With transaction costs the basis for the existence of financial intermediation is exogenous. C. Approach based on the regulation of money production - Regulation influences liquidity and solvency within the financial organization or market. It is argued that the capital of the bank affects its refinancing ability, bank safety, and ability to extract repayment from the borrowers (Diamond 414). Regulation as viewed on the basis of legality convenes as a vital factor in financial economy. However, the actions of the intermediaries intrinsically need regulation. The reason is that the banks specifically, are intrinsically illiquid and

Strategy and Human Resource Management Essay Example | Topics and Well Written Essays - 3000 words

Strategy and Human Resource Management - Essay Example by the U.K’s larges retailer, Marks and Spencer, with an analysis of factors impacting these approaches and the way this organisation benefited from them. Through this illustration, various HRM practices such as best-practice and best-fit models, and management models such as high-commitment, high-involvement and high-performance work management models along with resource-based model have been comprehensively analyzed. According to Jackson and Schuler (1999; p.4), Human Resource Management (HRM) is a broad spectrum of organisational elements such as ‘specific human resource practices including recruitment, selection, and appraisals; formal human resource policies meant to control and/or promote development of specific practices in order to drive the desired organisational culture; and, overarching human resource philosophies, which specify the values that attracts, develops, motivates, and retains employees who ensure the effective functioning and survival of the organisation and its members.’ These three components of HRM are in turn impacted by internal contextual factors such as structure, size, organisational life cycle stage, and business strategy; and external factors such as legal, social, and political environments, unionization, labour market conditions, industry characteristics and national cultures (Jackson & Schuler, 1999). Strategic HRM refers to the integrative framework of HRM with strategy, encompassing several aspects of the organisation’s external and internal environments at national and international levels including multiple stakeholder perspectives. In addition, it demonstrates a myriad of outcomes associated with strategic HRM reflecting the purposes of various stakeholders. Hendry and Pettigrew (1986) explain that this strategic integration of HRM with strategy is accomplished through use of planning; use of rational approach to the design and management of personnel systems based on an employment policy and manpower strategy

Matlab Simulation for the DiPPM with RS system Essay

Matlab Simulation for the DiPPM with RS system - Essay Example The Matlab software was used to simulate the DiPPM system (Appendix-?). The system design was depended on the DiPPM system troth table, table ( ). The DiPPM system program contains two main sections, DiPPM coder and DiPPM decoder. The first step is a clock and a random binary PCM signal generating. The generated PCM signal is changing every running of the simulation to produce a different binary PCM signal. Thus, different DiPPM pulses are being shaped. The second step is calling the DiPPM coder subroutine. The DiPPM coder subroutine was used to create the DiPPM signal (SET & RESET) from the binary PCM signal. Each change from zero to one in PCM sequence gives SET in DiPPM signal, and the change from one to zero in PCM sequence produces an RESET pulse in DiPPM. No pulse generated in DiPPM signal when the PCM sequence does not change. The third step in this program was used to regenerate the original PCM sequence from the DiPPM sequence (DiPPM decoder). The program is going to produce a binary one in PCM sequence when it receives an SET pulse, and it continues until an RESET pulse is received to produce a binary zero. The fourth step of the program is applied to change the binary sequence (one & zero) to pulse shape. Plots output for the DiPPM coder and decoder system were set in the last part of the program. Figure (5.1), shows the DiPPM system results for two different PRBS PCM sequences. Each run simulation produces four line output plot, clock sequence in the first line, then the PCM sequence and DiPPM and Decoded PCM sequence are coming respectively. It is clear from the figure that the system working as the DiPPM theory mentioned, chapter three. The first function is for RS encoder and the second function for RS decoder. The encoder function encodes the message in (msg) using an [n,k] Reed Solomon code and specifies the generator polynomial (genpoly) for the code. The message is a Galois array of symbols having m bits each.

Money and Well Being Essay Example for Free

Money and Well Being Essay Abstract   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Money and subjective well being are focused in several studies. People tried to connect money and subjective well being. They are different with each other yet they may have common relationship. Money and well being are studied to acquire concise reasons for such relationship or agree with its disconnection. Introduction:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is the power of money? It can do anything. But what is its power to do such things? How can a single work of art, as some considered controls people’s lives? Who gives it such power? For some, it is precious. But, we cannot also deny that there are several people who don’t give much value. But for that sake of those who value it, is it the components which compose it that makes it valuable? How precious really money is? These are examples of questions that we never tried to ask but obviously exist. They are the questions that lie behind the representation of wealth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Before the existence of money, people are engaged in trading; foods, clothing, etc. People will go to a market to trade their goods. Everything has its own value; each has its own equivalent. People noticed the disadvantage of such way of trading. As time goes by, they created pennies made of gold and silver. Each coin has its own value. A single coin may value from a single slave to a dozen one. Some will now have the chance not to bring goods for trading as they will only bring coins. Since then, more and more people crave to have more gold coins or a silver one. But, as what we’ve seen today, neither gold coins or silver pennies no longer exist. Everything was changed into copper coins or a paper bill with great prints to ensure its uniqueness. But how can a paper or a copper acquire power? What, on the other hand, is the effect of it in our lives? How does money control people’s lives? How can we determine if we are being controlled? Measuring money and subjective well being   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   How important (value) money is? Almost everything can be connected to the involvement of money. From day to day lives, money is involved. We never notice the involvement or it did not give a great impact since we are used to its existence and involvement. We live in a world where money plays a great role.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We can not quantify the importance or value of money unless we site its uses. What can money do? We can acquire good education through money. We can have food in our refrigerators even if we did not plant because of money. Almost everything in this world involves money.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the other hand, people’s happiness sometimes involves money. There are several reasons for this but can be summarized into one: it is because, the necessities in life can only be acquired with the aid of money specially those who are living in a city. Money represents material wealth that you have. In other words, buying through money is another way of trading. People traded their wealth with the things they want. Trading/buying exists because not all people can produce the things that they need in order to survive. And, those who have the capability to produce want also to acquire things which they don’t have. In other words, trading still exist. Those who are employed in an office traded their strength with wealth in order for them to trade it again with their necessities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Now we will examine subjective well being. Survival is the main reason why people engage in trading and why money is involved. People are glad when their needs are met. But, they are happy when their wants are acquired. When do we see people are satisfied? People are never satisfied. For if they are, they will no longer crave or work for more. They will just work the way they are everyday. They will not aim to have more. Therefore money is important in one’s happiness because money is the key to acquire things that a person needs. Correlation to money and subjective well being   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Money is directly proportional to subjective well being. Some disagree with this. But most, will even give an example or proof that will justify the argument. Most people often said that money is not a tool or key of their happiness. It only gives negligible amount of happiness, they said. But why do people work? Why do people never rest to have money just for a single day? Although indirectly it did not contribute happiness or subjective well being, it somehow gives by meeting the needs and wants of a person. We did not notice it because either we are used to it or we only see the top impact. We did not dig until we see the bottom.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another ironic among people is the mentality that they did not consider money as a contributor to subjective well being but then still crave to have more. They are not contented with what they have, as what they supposed to be based on their claims. But, as money continually being used, money is always directly proportional to subjective well being. Income Effect on People’s Happiness   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Income is the main concern of every human being. It is the key or tool for them to survive. A research conducted by Wendy Johnson and Robert F.   Krueger of   the University of Minnesota entitled â€Å"How Money Buys Happiness: Genetic and Environmental Processes Linking Finances and Life Satisfaction† shows that those people who have low income are most likely be happy when an increase in income occurs and that those who have much often do not affected with the increase. One reason for this is that, those who have less have the opportunity to experience the satisfaction and easiness of life when they have much. On the other hand, those who already have, will not likely to recognize because they are used to it or they have expected it. They are used to the kind of life abundance can give.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nevertheless, people are mostly affected with an increase in income so with the decrease of it. But, in person’s happiness, money contributes in a way that is unimaginable. Money Effect on Well Being and Culture   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Culture and money have connection. Money contributed to the development of culture. A developed country has different culture than those which are developing. Is money involved in this? Yes. Money contributes a lot. The rise of technology influences a culture in that nation. Because culture is constantly changing, people’s well-being also changes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Before the great rise of civilization, people are happy when they have food in their table. They are contented with what they have. But today people are more concerned with life’s pleasure and easiness. They are no longer contented with the three meals. They even want to have things that make every works or moves easy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   People from a developed country cannot be affected with an increase in income. Subjective well being will not be affected. But for those who are from developing countries, an increase in income or a big sum of money has a great impact or effect to their subjective well being. This is also the reason why more people find ways to work in developing countries. Because everyday lives involve money, culture and subjective well being is directly affected with money. Will Money Increase Subjective Well Being? As what we’ve known, subjective well being is directly affected by money. An increase can give a noticeable effect on it. We will site an example. A person who has a job is more likely to be happier than those who are craving or even asking penny for a living. Although being used to the situation makes it unnoticeable, it still gives an impact on someone’s subjective well being.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As what we’ve mentioned from above statements, we say that money increases subjective well being. But, it depends on the status of the person. If he is a rich man living in a wealthy nation, he most likely not affected with it and his happiness is never increase with money but when a person comes from a poor nation, effect of money will greatly be notice. References: Diener, E. and Biswas, R. (2001). Will Money Increase Subjective Well Being? : A Literature Review and Guide to Needed Research. Social Indicators Research, Vol. 57, Number 2. Netherlands: Springer Johnson, W. and Krueger, R. (2006). How Money Buys Happiness: Genetic and Environmental Processes Linking Finances and Life Satisfaction. Journal of Personality and Social Psychology, Vol. 90(4), pp. 680-691. US: American Psychological Association Kuan, D. (2005). Income and Happiness: Earning and Spending as Sources of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Discontent. The Journal of Socio-Economics, Vol. 34(2), pp. 161-177. Netherlands: Elsevier Science Binswanger, M. (2006). Why does income growth fail to make us happier? Searching for the treadmills behind the paradox of happiness. The Journal of Socio-Economics, Vol. 35(2), pp. 366-381. Netherlands: Elsevier Science Diener, E. and   Oishi, S. (2003). Money and Happiness: Income and Subjective Well-Being Across Nations. Culture and Subjective Well-Being. US: The MIT Press

Youth from broken families are susceptible to join gang

Youth from broken families are susceptible to join gang The typical age span for people to join gangs today is twelve to twenty five years of age, but some members are joining as young as the age of eight years old. (Larry et. al. 77) This brings one to ask the obvious question of why. Why are these children choosing to live such a life of violence and crime? There are many factors that apply to this question. Lonely juveniles who suffer from depression are likely to join gangs. Children who are often picked on are looking for acceptance and through a gang they get exactly that. Youth who come from poor, broken families are also susceptible to join gangs. Most of these juveniles are simply looking for acceptance because they are not getting enough of it where it should be coming from. Although Youth gangs are predominately male, recent research reveals that the number of all female gangs is rising rapidly (Clark, 285). There may be a number of females connected with a certain specific gang, but they generally function as auxiliaries or branches of male gangs. They are time and again expected to assist the male gang totally, but they are seldom able to befall official members (Siegel, Senna, 274). Females attached with male gangs are usually used to carry arms and ammunition, afford alibis, act as lures and spies, and become a source of sexual pleasure for male members (Spergel, 178). Racism is a large factor for juveniles joining a gang. When people, especially young people are denied certain things because of their race, they are apt to join an anti-establishment group and rebel against their racial enemies. (Fagan, 650) When young people find they are targeted or have a social disadvantage because of their ethnicity they tend to find others who feel the same way, thus creating organizations. Since young people are easy to manipulate, it may not be a difficult task to get them to join. Juveniles may also choose to join gangs for poverty factors. Many teenagers living in poverty are likely to feel hopeless about getting products they want and need and often turn to this violent life style in order to get these things. Young people living this lifestyle find it extremely difficult to live any kind of productive life because they have no money to do so. An easy resort of earning money is joining a gang that is highly involved in drug trades. (Fagan, 651) These gangs are trafficking large amounts of illegal drugs and are making extreme amounts of money. Juveniles thrive off having nice things and flashing large amounts of money around. They are blinded by the notion of easy money and dont see or dont care about the risks or violence involved. Usually with poverty also comes a large lack of a support network. It is very possible that these juveniles are looking for a surrogate family. These teens joining are obviously lacking understanding, affection, and affirmation in their households. It is likely these youths feel highly neglected and alienated where they are supposed to feel the most comfortable. When needs for love are not met, these young people are apt to join these gangs to feel involved. It is extremely important for parents to stay involved in their childrens lives in order to lead them in the right path. Love, compassion, and caring are essential when raising children to be productive members of society. This may also make them decline from participation in drug activities. All behavior is regarded as communication, transmitting interpersonal messages (Clark, 290). Within a family system, communication occurs continuously through both verbal and nonverbal interactions. (Conly, et. al. 34) The media does not help when it comes to juveniles joining gangs. Between television and movies, teens are exposed more and more to this violent lifestyle. Movies like Scarface starring Al Pacino glorify gang life and make it look fun to be a part of. They portray drugs and violence as appealing and something to strive for. Music, especially rap also discusses violent gang activities in their lyrics. This is the music our children are listening to and taking in each and every day. Before young people are able to establish their own beliefs and values the media promotes negative behaviors including sex, violence, and the intake of drugs. (Clark, 291) When we think of gangs we often think only of young males joining. This is not the case. Small amounts of people know that many young girls are joining these brutal gangs also. Although male juveniles are way more likely to join groups, it doesnt mean girls arent doing the same. It is highly likely that the eighth graders estimate are more accurate than the police considering they see what is going on among their peers each day. In Chicago, Illinois alone they have clearly identified 100 female gangs with an estimated 1,000 members. (Conly, et. al. 34) Female members are usually younger than male gang members. Because they are girls, that does not make then any less violent. Some of the statistics are truly shocking. Seventy eight percent of female gang members have been in a physical fight, 65% reported carrying a weapon, and 39% are said to have attacked someone with a weapon. (Siegel, Senna, 273) The most common reasons for these girls to become members at such a tender age is to create a bond with other girls and to be protected. Adolescent girls who join gangs are also likely to have been a victim of sexual abuse, especially within their households. Also, a large majority of these girls are sisters of or dating established male gang members and a large majority of female gang members are likely to get pregnant. They get to develop their social skills because they are meeting new, different gang members all the time. They also get a large amount of personal responsibilities and self-esteem from joining these organizations. (Broderick, 192) These young people are receiving companionship, love, respect and commitment from their fellow gang members. These are all things that can be extremely influential on the young community and it is our job as a society to provide these things in a positive manner. Many cities in many states are trying to convince and persuade our youth not to join these notoriously violent gangs. Community and family is a large factor in gang prevention. They are crucial in a childs physical, emotional, and social growth. If family and friends are providing this, children are not forced to look for it in other places. Education also plays a large role. We must educate children in the classroom about the dangers of gang membership. Young people who complete their education are less likely to become involved in gang activity. (Spergel, 178) It is unfortunate how our society has allowed these violent gangs to continue in our country, but now it is our job to try to abolish them. Through education, positive reinforcement, and a strong sense of discipline we can encourage our youth to live positive, successful lives rather than the violent circumstances that go along with gang memberships. Work Cited Broderick, C. B. (2003). Family process theory. In J. Sprey (Ed.) Fashioning family theory: New approaches (pp. 171-206) Clark, C. M. (2004). Deviant adolescent subcultures: Assessment strategies and clinical interventions. Adolescence, 27, 283-293. Conly, C. H., Kelly, P., Mahanna, P., Warner, L. (2004). Youth gangs: Current knowledge and strategies. Fagan, J. (2007). The social organization of drug use and drug dealing among urban gangs. Criminology, 27, 649-652. Larry J. Siegel, Brandon C. Welsh, Joseph J. Senna. Juvenile Delinquency: Theory, Practice, and Law, Ninth Edition 2006. Siegel, L. J., Senna, J. J. (2006). Juvenile gangs in the United States. In Juvenile delinquency: Theory, practice, and law, (2nd ed., pp. 253-276). St. Paul, MN. Spergel, I. (2003). Youth gangs: Continuity and change. In N. Morris M. Tonry (Eds.) Crime and justice: A review of research (pp. 177-179). Chicago.

We Need Hate Crime Legislation Essay -- racism, prejudice

Hate crime is one of the biggest issues many people face today. Whether or not they should be legislated against has been highly debated and continues to be a hot topic. This essay will explain the ideas and opinions of several authors including Charley Reese, Michael Lieberman, Helen Dodge, Gregory S. Parks, Shayne E. Jones and Samuel Francis. It will also elaborate on the topic of why hate crimes should be legislated against, with supporting information. The phrase â€Å"hate crime† is generally referred to as a criminal act against a person, a group, or property because of one’s race, religion, gender, or sexual orientation (Civil Rights- Hate Crimes- Overview). A person who experiences a hate crime may be threatened, harassed, physically harmed, or even killed. In order to ensure protection, laws have been established by society against those who commit hate crimes. There is a lot of debate among the general public about laws that should not punish people more harshly based on the motivation of their crime; instead, a criminal should only be punished for the crime committed. However, the motive behind a crime is often more significant than the crime itself. For example, if a black family moves into an area where the majority of the people are white and a group of white teenagers vandalize the property, they would be charged with vandalism. However, if after vandalizing the property they spray paint the word â⠂¬Å"nigger† on the garage door, they would most likely be found guilty of some sort of racial hate crime involving vandalism. While both of these actions are considered crimes, the motive behind the racial crime should be taken into consideration when the punishment is issued. One might say that the motive was ... ...on | Education Book Publishing | Academic Textbooks. Web. . â€Å"Hate Crime† Laws Change the Law (Francis 141 & 142) Keyes, Jere. "Hate Crime Legislation: An Essay | Blind Prophecy." Blind Prophecy | Jere Keys Online. 11 Feb. 2009. Web. 26 Apr. 2011. . "About Hate Crimes." Homepage. Web. 26 Apr. 2011. . "State Hate Crimes Laws." Human Rights Campaign. 1 June 2009. Web. 26 Apr. 2011. "List of Hate Crime Laws." Homepage. Web. 26 Apr. 2011. . "Declaration of Independence." National Archives and Records Administration. Web. 26 Apr. 2011. .

Pains :: essays research papers

While I have yet to experience the thrills of fatherhood, I would be astounded to learn that the author was not a father himself. When reading this poem, I actually felt the compassion, and love, for which the author was feeling towards his daughter. In my opinion, there are actually two stories being told within this poem. The first simply being a narrative of what the author is experiencing at a certain moment of time, and the second is that of an underlying theme of love and pride that a father feels towards his daughter. The poem begins with the father listening to his daughter typing a story on her typewriter. The authors description of her typing as, â€Å"Like a chain hauled over a gunwale†, gives the reader the feeling that she is really into her work and typing with all of her might. It is clear that the daughter takes her writing seriously. The father then comments on his young daughter’s struggle through life. He states, â€Å"Of her life is a great cargo, and some of it is heavy†. While he doesn’t give details of the hardships she has incurred, it is clear that she has had some sorrow in her life. The father’s enjoyment of listening to his daughter’s labor of love is suddenly ended, upon hearing the typing cease. He states that the stoppage was, â€Å"As if to reject my thought and its easy figure†. It’s as if his world has temporarily stopped, and he feels the pain that his daughter is feeling while looking for her next words to write. The quietness must be intense, as he states; â€Å"The whole house seems to be thinking†. And then, as quickly as the typing had stopped, it began again. At this point in the poem, the father starts to reminisce about an incident that occurred two years prior, in the very same room that his daughter is working. He tells a story of a starling, which had become trapped, inside the room. Both the father and the daughter watched as the bird struggled to find its way out of the room. The details given by the author, give an image of a beautiful bird that is fighting for its life, to get back to it’s comfort zone outdoors. He uses the lines, â€Å"Batter against the brilliance, drop like a glove To the hard floor, or the desk-top†. I see this as an analogy of his daughter battering against the keys, maybe throwing her hands to her head, and slumping over.

Genetic Engineering: A Blessing or a Curse? Essay -- essays research p

Introduction Science is a creature that continues to evolve at a much higher rate than the beings that gave it birth. The transformation time from plant, to ape, to human far exceeds the time from a calculator to a computer. However science in the past has always remained distant. It has allowed for advances in production, transportation, and even entertainment, but never in history has science be able to so deeply affect our lives as genetic engineering will undoubtedly do. With the new technology there will be, of course, people against it. People who are afraid that genetic engineering and cloning are nothing more than â€Å"toys of the devil†. They fear that it is unsafe. However, I believe genetic engineering is a safe and powerful tool that will yield extraordinary results, specifically in the field of medicine. It will usher in a world where gene defects, bacterial disease, and even aging are a thing of the past. By understanding genetic engineering and it’s history, discover ing it’s possibilities, and answering the moral and safety questions it brings forth, the blanket of fear covering this remarkable technical miracle can be lifted. The first step to understanding genetic engineering and embraccing its possibilities for society is to obtain a rough knowledge base of its history and method. To start off with, you must somehow find an understanding of how individuals pass on characteristics to their offspring. For instance, in regards to eye colour, a child could receive one set of genes from his or her father that were encoded one blue, and the other brown. The same child could also receive two brown genes from his or her mother. The conclusion for this inheritance would be the child has a three in four chance of having brown eyes, and a one in three chance of having blue eyes. Genes are transmitted through chromosomes, which reside in the nucleus of every living organism's cells. Each chromosome is made up of fine strands of deoxyribonucleic acids, or DNA. The information carried on the DNA determines the cells function within the organism. "The new science of genetic engineering aims to take a dramatic short cut in the slow process of evolution". In essence, scientists aim to remove one gene from an organism's DNA, and place it into the DNA of another organism. This would create a new DNA strand, full of new envcoded instructions, instru... ...y, it will enjoy its time of realization and come into full use in society. The world is on the brink of the most exciting step into human evolution ever, and through knowledge and exploration, should welcome it and its possibilities with open arms. - Thomas Works Cited  · "Bioethics: an Introduction." http://www.med.upenn.edu/~bioethic/outreach/bioforbegin/beginners.html. Internet.  · â€Å"Genetic Engineering.† http://dspace.dial.pipex.com/srtscot/geneng0.shtml. Internet. -*Good Site*-  · â€Å"Biosaftey.† http://www.icgeb.trieste.it/~bsafesrv/. Internet.  · â€Å"Genetics and cloning.† http://library.thinkquest.org/19697/. Internet.  · Roberts, Michael. Biology: Nelson Science. Nelson, Thomas Nelson and Sons ltd., 1995, Britanica. The New Encyclopà ¦dia Britanica. University of Chicago, Pan American, 1988. Yount, Lisa. Genetics and Genetic Engineering. US, Facts on File, New York  · Clarke, Bryan C. Genetic Engineering. Microsoft (r) Encarta. Microsoft Corporation, Funk & Wagnalls Corporation, 1998.  · Lewin, Seymour Z. Nucleic Acids. Microsoft (r) Encarta. Microsoft Corporation, Funk & Wagnalls Corporation  · http://www.greenpeace.org/~geneng/. Internet. Written by Thomas Grome

Extracurricular Activities

Contents 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 2. Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 3. Survey Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 4. Analysis of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 5. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 6. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Effect of Extracurricular Activities on Academic Performance at NSU Introduction Music, volunteer work, community service, sports, debating, etc—all of these have an influence on how university students perform academically.The way students choose to spend their free time can affect their academic performance; it is not simply traditional in-class instruction that impacts academic achievement. â€Å"A study by the U. S. Department of Education revealed that students who participate in co-curricular activities are three times more likely to have a grade point average of 3. 0 or better† than students who do not participate in co-curricular activities (Stephens & Schaben, 2002, para. ). In addition to co-curricular or extracurricular activities, â€Å"analyses revealed that regardless of students’ background and prior achievement, various parenting, volunteering, and home learning activities positively influenced student grades† (Simon, 2001, para. 1). Numerous studies have examined the factors influencing students’ academic achievement, and many activities were found to have a significant influence.According to BUGS (Bringing Up Girls in Science), a program for young girls and their parents at the University of North Texas, â€Å"the home environment is among the most important influences on academic performance† (Bringing Up Girls in Science, 2003, para. 2). A correlation appears to exist between the activities that students choose outside of the classroom and their academic performance. One of the main controversies is the effect that television viewing of students has on their academic achievement. â€Å"The relationship between cognitive development and television viewing has been the one most widely studied.Investigators disagree about the effects of this relationship† (Shin, 2004, para. 2). The amount and quality of television viewing and family involvement are not the only influences of academic performance. The effects of music and sports are also controversial in their relation to academic performance. University Deans are interested in the relationship between academic achievement and participation in interscholastic sports at university level these days implying that sports do have some sort of influence on how students perform academically.All of these activities appear to have some sort of effect on students’ academic performance; however, the issue of whether they benefit or hinder is unknown. The research would be described as a descriptive study because it observes behaviors â€Å"as they occur naturally, describes behav ior, explores a phenomenon, and tests hypotheses about behavior† (Brown, Cozby, Kee, & Worden, 1999, p. 75). Therefore, the purpose of this study is to determine whether or not the club activities that students of North South University (where I study currently) take part in have an effect on their academic performance.I believe that extracurricular activities (club activities) have a positive effect on a student’s academic performance at NSU. | | | | Literature Review The History of Extracurricular Activities The development of extracurricular activities was slow in the beginning, with many seeing it simply as a fad that would pass and quickly fade out of style (Millard, 1930, p. 11). One of the early philosophies behind extracurricular activities was that they should, wherever at all possible, â€Å"grow out of curricular activities and return to curricular activities to enrich them† (Millard, 1930, p. 2). Eventually people, including educators, began to see th e benefits of extracurricular activities, but it took a while to inure themselves to them. In fact, before 1900, educators were skeptical of participation in extracurricular activities, believing that â€Å"school should focus solely on narrowly defined academic outcomes. Non-academic activities were viewed as being primarily recreational and therefore were detrimental to academic achievement, and consequently were discouraged† (Marsh & Kleitman, 2002, para. 5).Deam and Bear, early experts on extracurricular activities, said, â€Å"Extracurricular activities supplement and extend those contacts and experiences found in the more formal part of the program of the school day† (Millard, 1930, p. 16). It was not until recently that â€Å"educational practitioners and researchers have taken a more positive perspective, arguing that extracurricular activities may have positive effects on life skills and may also benefit academic accomplishments† (Marsh & Kleitman, 2002 , para. 5). It is obvious that extracurricular activities have an impact on academic performance and education ever since their inception.The question is, how are extracurricular activities affecting academic performance today? Extracurricular Activities and Academic Performance Numerous studies have been conducted concerning the relationship between extracurricular activities and academic performance. Total extracurricular activity participation (TEAP), or participation in extracurricular activities in general, is associated with an improved grade point average, higher educational aspirations, increased college attendance, and reduced absenteeism† (Broh, 2002, para. 8).Guest and Schneider (2003), in looking at the previous research on this subject said, â€Å"Researchers have found positive associations between extracurricular participation and academic achievement† (para. 2). Although researchers agree that extracurricular activities do, in fact, influence academic pe rformance, the specific effect that various activities produce is debated. One study, conducted by the National Educational Longitudinal Study, found that â€Å"participation in some activities improves achievement, while participation in others diminishes achievement† (Broh, 2002, para. ). Many extracurricular activities have proven to be beneficial in building and strengthening academic achievement, even if the activities are not obviously related to academic subjects (Marsh & Kleitman, 2002, para. 9). â€Å"A number of studies revealed that students participating in extracurricular activities did better academically than students who did not participate† (Marsh & Kleitman, 2002, para. 7). Researchers have particularly studied the relationship between extracurricular activities and academic performance in adolescents.One study found that â€Å"adolescents who participated in extracurricular activities reported higher grades, more positive attitudes toward school, an d higher academic aspirations† (Darling, Caldwell, & Smith, 2005, para. 1). Darling, Caldwell, and Smith (2005) conducted a longitudinal study concerning extracurricular activities and their effect on various aspects of development, including academic performance. A survey containing a list of twenty different extracurricular activities was distributed to students; they were asked to check which extracurricular activities they participated in that year.Demographic questions, such as their favorite activity, gender, and ethnicity were asked in order to take the social factors and influences into account when calculating the results. The students were also asked what their academic goals were and their grade point average. The results showed that the students who participated in school-based extracurricular activities had higher grades, higher academic aspirations, and better academic attitudes than those who were not involved in extracurricular activities at all (Para. 3-35). S ocial Influences of Extracurricular Activities and Academic Performance Numerous studies indicate that extracurricular activities do, in fact, promote academic performance in students. However, are the extracurricular activities themselves, regardless of outside or social influences, responsible for this impact on academic performance? Guest and Schneider (2003) conducted research on what influence various social factors had on the relationship between extracurricular activities and academic performance.They found that most of the studies previously conducted on the relationship between these two factors had not taken into account the meaning that participation in extracurricular activities â€Å"[held] for individual participants within distinct social contexts† (Para. 3). They believed that every school and community assigned certain values to the various activities, putting more importance on some over others. The value that is placed on each activity affects the relations hip between that specific activity and academic performance (Guest & Schneider, 2003, para. ). Guest and Schneider (2003) concluded that there are three factors which influence this relationship. These factors are the â€Å"what,† the â€Å"where,† and the â€Å"when† (Para. 7). The â€Å"what† suggests that â€Å"the type of participation or activity undertaken influences developmental outcomes† (Guest & Schneider, 2003, para. 8). The â€Å"where† suggests â€Å"that the school and community context in which extracurricular activity takes place matters† (Guest & Schneider, 2003, para. 9).Finally, the â€Å"when† suggests â€Å"that the developmental and historical context in which extracurricular participation takes place influences both how it is valued and its effects on subsequent development† (Guest & Schneider, 2003, para. 10). All three of these factors work together to influence the relationship between participa tion in extracurricular activities and academic performance, because each one places a different value both on activities and academics. Formal Versus Informal Extracurricular Activities Some researchers have divided extracurricular activities into informal and formal activities.The formal activities include activities which are relatively structured, such as participating in athletics or learning to play a musical instrument. Informal activities, on the other hand, also known as leisure activities, include less structured activities, such as watching television. Some literature on leisure studies has â€Å"suggested that formal and informal activity settings have different influences on motivation and feelings of competence,† two factors which influence academic performance (Guest & Schneider, 2003, para. 8).One study found â€Å"that more time in leisure activities was related to poorer academic grades, poorer work habits, and poorer emotional adjustments,† while mor e time in â€Å"structured groups and less time watching TV were associated with higher test scores and school grades† (Marsh & Kleitman, 2002, para. 15). Guest and Schneider (2003), in their study, found that â€Å"the type of participation or activity undertaken influences developmental outcomes (Para. 8). This involves the â€Å"what† factor and is the concern of this research project.There have been many studies conducted on the influence that extracurricular activities have on academic performance. Their effects have â€Å"differed substantially for different activities. There were a total of seventy-six statistically significant effects, fifty-eight positive and eighteen negative† (Marsh & Kleitman, 2002, para. 11). The Relationship Between Volunteer Work and Academic Performance A dearth of literature on the relationship between volunteering and academic achievement exists; nevertheless, it is becoming more popular in academic settings as a way of improv ing academics, as well as society.Many schools now require their students to complete a mandatory number of hours of volunteer work per year or semester. Schools have implemented â€Å"service learning,† which incorporates community service and volunteer work into the curriculum, because it has been proven to have a positive effect on academic performance (Hinck & Brandell, 1999). Service learning â€Å"can and does have a positive impact on the psychological, social, and intellectual development of adolescents who participate† (Hinck & Brandell, 1999, para. 11).Usually the services performed are related, in some way, to some academic subject, but most forms of volunteer work and community service can be tied to academics in one way or another. As a result, â€Å"more and more studies are finding that increased academic growth is the result when service is combined with intellectual content† (Hinck & Brandell, 1999, para. 17). One study, conducted on over 2,000 students enrolled in kindergarten through twelfth grade, found that student performance improved as a result of service learning (Hinck & Brandell, 1999, para. 17).The Texas Council of Chief State School Officers reported that â€Å"involvement in service learning affects students’ higher level thinking skills, motivation to learn, application of learning, insight, and basic academic skills† (Hinck & Brandell, 1999, para. 18). One study performed to determine the relationship between academic performance and community partnerships found that â€Å"regardless of students’ background and prior achievement, volunteering activities positively influenced student grades, course credits completed, attendance, behavior, and school preparedness† (Simon, 2001, para. 1).All of the literature concerning the relationship between academic performance and volunteering presented a positive relationship. (Citied in Fujita, 2005) Survey Findings Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6 Figure 7 Figure 8 Figure 9 Figure 10 Figure 11 Analysis of Data When asked whether their CGPA improves when they are actively involved with club activities and events, eighty percent members of North South University Social Services Club, sixty percent members of North South University Sports Club and eighty percent members of North South University Shangskritik Shanghatan responded with ‘no’.They also answered ‘negative’ when asked what kind of effect their chosen extracurricular activity has on their academic performance in the same percentages. This clearly shows that the majority of the members of these three clubs feel that they perform poor in their academics when they are involved with club works. The activities of the club, although it may provide satisfaction to the active members, it does not help them with their studies. The courses they take at NSU have no relation with the activities of the club.Therefore, they get ex hausted after doing the activities of the club and do not get time to concentrate on their studies. And also, since the activities of these three clubs have no relation with the courses offered at NSU, it does not help them with their academics in any way. However, a totally different picture can be seen when the responses of the active members of Young Economists’ Forum (YEF) and North South University English Club are analyzed. Here, it should be mentioned that all the members who filled up the questionnaires from these two clubs were from the Economics and English departments respectively.Although it is not mandatory for the members of YEF to be from the economics department and for the members of English club to be from the English department, my sample included all YEF members from the Economics department and all English Club members from the English department. So, this is one of the major reasons for eighty percent of YEF members and sixty percent of English Club memb ers to respond with ‘yes’ when asked whether their CGPA improves when they are actively involved with club activities.Respectively, they also answered ‘positive’ with the same percentage when asked what kind of influence their chosen ECA has on their academic performance. This shows that since the extracurricular activities chosen by the members of YEF and English Club from the selected sample are related to their field of study at NSU, they feel their CGPA improves and that the activities have a positive effect on their academic performance. Finally, when the CGPA of the total sample is analyzed, it can be seen that sixty percent of the total sample have a bad CGPA between 1. 05 and 3. 00.The rest forty percent have a very good CGPA between 3. 01 and 3. 97. The students with good CGPA belong to clubs which organize activities related to the student’s academics. This further strengthens the argument that students who are involved in club activities w hich complements their studies perform well in their studies than those students whose club activities are unrelated to their academics. Conclusion From the conducted survey, it can be concluded that my hypothesis is partially proved correct. Extracurricular activities in the form of club activities do have a positive effect on a student’s academic performance at NSU.However, the club activity must be related to the courses taken by the students or their field of study. It helps the students perform better in their academics and score better grades if the club activities they are involved in helps broaden the students’ knowledge about his chosen field of study at NSU. If students’ choose to become a member of a club whose activities have no relation with their academics, although they may become very skilled at those activities but this will hamper their study, and their academic performance will go down in the form of a low CGPA.All being said and done, student s should not base their decision of getting involved in club activities or participating in any other extracurricular activity from the findings of this study. This research is only a small attempt to find out the relationship between extracurricular activities and academic performance at NSU. Students should set their priorities themselves and choose their extracurricular activity accordingly or choose them according to their interests. They have the liberty to do so as they are mature adults.However, it would be wise if students chose their extracurricular activities carefully. At the end of the day, academic performance matters the most. NSU’s reputation depends on the quality of the students who study here. If NSU is filled with active ‘clubbers’ who are very good at their club activities but poor in studies then NSU’s reputation will go down in the eyes of all who see NSU as a place of quality higher education. References Bringing Up Girls in Science. (2003). Bugs—parents (University of North Texas). Retrieved February 26, 2005, from http://www. oe. unt. edu/bugs/parents. index. html Broh, B. A. (2002, January). Linking extracurricular programming to academic achievement: Who benefits and why? [Electronic version]. Sociology of Education, 75, 69-96. Brown, K. W. , Cozby, P. C. , Kee, D. W. , & Worden, P. E. (1999). Research methods in human development. Mountain View, CA: Mayfield Publications. Darling, N. , Caldwell, L. L. , & Smith, R. (2005). Participation in school-based extracurricular activities and adolescent adjustment [Electronic version].Journal of Leisure Research, 37, 51-77. Fujita, K. (2005). The Effects of Extracurricular Activities on the Academic Performance of Junior High Students [Electronic version]. Undergraduate Research Community. Available at http://kon. org/urc/v5/fujita. html Guest, A. , & Schneider, B. (2003, April). Adolescents’ extracurricular participation in context: The mediating effe cts of schools, communities, and identity [Electronic version]. Sociology of Education, 76, 89-105. Hinck, S. S. , & Brandell, M.E. (1999, October). Service learning: Facilitating academic learning and character development [Electronic version]. National Association of Secondary School Principals Bulletin, 83, 16-25. Marsh, H. W. , & Kleitman, S. (2002). Extracurricular activities: The good, the bad, and the nonlinear [Electronic version]. Harvard Educational Review, 72, 464-512. Millard, C. V. (1930). The organization and administration of extra curricular activities. New York: A. S. Barnes and Co. Shin, N. (2004, December).Exploring pathways from television viewing to academic achievement in school age children [Electronic version]. The Journal of Genetic Psychology, 165, 367-382. Simon, B. S. (2001, October). Family involvement in high school: Predictors and effects [Electronic version]. National Association of Secondary School Principals Bulletin, 85, 8-20. Stephens, L. J. , & S chaben, L. A. (2002, March). The effect of interscholastic sports participation on academic achievement of middle level school activities [Electronic version]. National Association of Secondary School Principals Bulletin, 86, 34-42.

Rowe and Flexible Work and Success at Best Buy

ROWE and Flexible Work and Success at Best Buy I. Point of View: Consultant II. Statement of the Problem: ROWE program has a difficulty of implementation for retail employees compared to employees in corporate offices and nonretail jobs. III. Objective/s: 1. To identify what are the factors that the ROWE program for retail employee is more difficult to implement. IV. Areas of consideration: 1. With increased productivity, as claimed by the ROWE program, employer expectations of outcome by employees may rise. 2.Retail industry is usually dependent on when the costumer wants to purchase their product, so if the person at the retail store isn’t there when the costumer is there because of â€Å"flexible time schedules† then potential sale could be lost. 3. Employees would want only certain times of the year to meet results. 4. Features of ROWE program. a. No timetables. b. No compulsory meetings. c. No impression-management hustles. d. Work no longer a place to go. Work is something to be done. e. Performance would be based on output, not hours. 5.The basic premise of ROWE was that productivity was the cornerstone of work, and work meant the achievement of results and not presence at the workplace. Accordingly, employees working under ROWE were allowed to work when they wanted and where they wanted, as long as they achieved their targets. 6. Implementing ROWE is not easy. In the first place, it requires a complete overhaul of people's attitudes towards work. Traditionally, employees were programmed to think that displaying a commitment to work by coming in early and leaving late could ensure them success. But this was eliminated as a criterion for judging performance under ROWE.Several employees who were working with ROWE admitted to having misgivings about whether they would be able to cope with the new system. Some people reportedly felt confused about what would be expected from them at the workplace. Staying longest at the office was no longer a g uarantee of success. 7. In theory, ROWE program would work for anyone whose work is project or task based, regardless of whether the employee is an individual contributor or part of a team. 8. After two years, Best Buy saw a 77 percent increase on average in involuntary turnover across three ROWE departments.Meaning, the number of people the company fired for underperformance soared 9. As to legal issue is concerned. ROWE program is complicated when it comes to issues such as nonexempt hourly workers. Law requires that hourly workers log the time they work so that they can be paid overtime if necessary. V. Conclusion & Recommendation: ROWE had several kinks that needed to be ironed out before the program could become a workplace standard. One of the biggest concerns about ROWE was that the difference between the work and personal time of the employees could become blurred. ROWE requires manager to set clear goals and objectives.It requires manager to plan ahead and clearly communica te. The new design required a system in which all employees’ schedules could be accounted for and that everyone is in communication with one another. Invest in technology so that it’s easy for employees to work remotely. This was done through the use of cell phones, since they never knew when or who was in the office and by the managers being informed of their employee’s schedules for that week. The new emphasis placed upon managers trusting their employees is the most crucial change. Trust helps not only improve morale but can also be a strong motivator.When you take the time to trust the people on your team you give them the opportunity to prove themselves. If they succeed it helps twice over, in that not only does the manager know they can do the job but also the employee now knows they can, which strengthens their self-confidence. The beauty of ROWE makes employees accountable to each other, not their managers. It is great to work remotely, but employees los e that sense of unity and teamwork due to the lack to interaction. Implementing ROWE varies on a case to case basis. Whether ROWE or onsite, both options have their pros and cons, so there is no right or wrong options.

E-Hr in P&G

Introduction to Procter & Gamble Procter & Gamble (P&G) is a multinational corporation that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies. The global consumer goods company was started by William Procter, an English candle maker & James Gamble, an Irish soap maker in 1837, and has been well established since then, ranking fifth place of the â€Å"World's Most Admired Companies† by Fortune Magazine . P constantly strives to provide branded products and services of superior quality and value that improves the lives of the world’s consumers , where P brands serve 4. billion people in more than 180 countries. A High Performing Organization Being a multinational corporation, P values its people as the company’s most important as-set and source of competitive advantage, and understands that its success greatly depends on the strength of the talent pipeline. The Human Resources department inevitably plays an im-portant role to the company, responsible in attracting the top talents, managing P talent globally to enable career development and growth across businesses and geographies and de-veloping leaders at P around the world in every business, in every region and at every level. In view of the fast technological advances, P continues to stay at the global frontline by in-corporating e-HR into its everyday processes such as selection, recruitment and training. The use of the Human Resources Information Systems (HRIS) was also able to increase administra-tive efficiency and produce reports that have the potential to improve decision making for managers. E-HR not only provided human resources departments with the opportunity to make information available and accessible to managers and employees, but was also able to improve the company’s overall efficiency and effectiveness. With all its efforts over the years, P has been widely recognized as the industry’s global in-novation leader and brand-building leader of the industry, being consistently ranked by leading retailers in industry surveys as a preferred supplier and generating $82. 6 billion dollar of sales in 2011 alone. The HR department was also awarded the â€Å"2010 Asian Human Capital Award from Singapore's Minister for Manpower†, a highly recognized award in the industry. Technology in HR Functions Training & Development Early 2000s Being a global company that has hundred years of history, P&G owes its success partly to its large pool of capable and well-trained workforce. P&G trained its workforce on a regular basis. Since early 2000s, P&G sees the need to share product information and knowledge to its em-ployees quickly, while keeping its employees skilled and knowledgeable. P&G thus appointed Saba Learning Enterprise to develop an Internet-based learning system to be used by over 100,000 of its employees in over 70 countries . Through the collaboration with Saba Learning Enterprise, P&G were able to have a scalable system which featured various functions through its web compatibility. Powering the RapidLEARN initiative , Saba had helped P&G to consolidate multiple Learning Management Systems (LMSs) into one that improved the company’s global learning pace, thus reducing its costs greatly . New strategies and direction could be passed on to its employees with great consistency. Through the development of such integrated system, P&G was thus able to meet the needs of various business requirements. As a result of this, number of employees that utilized e-learning had increased from less than 5% to over 25% . It was estimated that such initiative had resulted in cost savings of around $14million after 5 years. In 2003, P&G moved on to engage BrightWave, UK e-learning developer, to transform its in-house presentation materials into an online training program, a 2-hour stand alone modular course, for its employees . Late 2000s With the success of Saba since early 2000s, the system had undergone multiple upgrades and customization. By 2009, the Saba system provided online training to over 90,000 of its em-ployees. There was an average of 16,000 individuals among P&G’s employees that made used of its online training each month. Such success leads P&G to expect an online training growth in the near future. To support such anticipation, P&G planned to improve its learning management system in terms of its availabili-ty, tracking, learning process governance and application support . As a result, P&G decided to assign Accenture in developing its learning management system for 6 years. Prior to the transformation, P&G had over 200 training administrators that provided decentra-lized Tier 1 support, with multiple vendors providing support on more serious application issues on Tier 2 and Tier 3 . Over a period of 3 months, all support services from Tier 1 to Tier 3 had been successfully migrated to Accenture to meet several objectives such as creating a consis-tent development on its application system, having a reliable learning system with high availa-bility, as well as improving the control of its learning process . To meet the increasing demand that P&G was expecting, it moved its Saba-based RapidLEARN to a clustered environment. Today, P&G had a reliable LMS which was scalable to meet the increasing need of web-based training across the globe. More than 90,000 of P&G’s employees now have access to the system. Today †¢Online system To enable all its employees be updated with the most up-to-date trainings, all of P&G’s em-ployees have access to a website (P&G’s online system) listing all the available courses, with details such as timing, course descriptions, and illegibility. P&G’s employees are to sign up for all the trainings online through a common online system. With online registration, em-ployees are able to understand the details of the course as well as select the suitable sche-dule for the courses quickly through a simple click. New courses can be search and signed-up courses can be dropped through the same online system. Aside from the course listings, the webpage also has other information (guidelines) that guides its employees through their own learning path. The system contains detailed infor-mation on the career stage at which certain trainings should be taken. Trainings are categorized into â€Å"General Trainings† which covers soft skills such as leadership and business communications and â€Å"Functional Trainings† which covers expertise knowledge such as finance and marketing. All these trainings are also categorized according to different career stage. As a result, the availability of the guidelines aims to help its employees sign up for the suitable courses during different career stage. E-learning For online trainings or the so-called â€Å"e-learning courses†, employees are able to complete the course at the leisure of their own pace. The system will track the attendance and progress of each employee in the trainings. In fact, employee’s attendance record for all courses attended is readily available online. Some of the common e-learning courses include training on procedures, standard business models , and business ethics. Upon completion of such courses, there will be compulsory tests which the employees have to pass. According to one of the employee’s experience, while such e-learning courses provide them with the necessary information, the knowledge absorbed is very much short-term. Some-times, employees will end up skip the on-line courses and move on directly to the tests by guessing the correct answers so as to pass the tests. Such ‘short-cut’ approach defeats the company’s purpose of having online trainings and wastes the resources of the company. †¢Trainings across the globe Being a global company, the company carries out its e-learning globally. The same trainings are made available to all of its employees at different countries. For other trainings that are not carried out online, the company provides the same content to be used globally. The ac-tual trainings will, however, be carried out by P&G at different regions and offices separate-ly. The trainers for such courses often come from P&G’s employees. These are keen employees who sent to external trainers to receive trainings. As a result of that, the training content of non-online trainings (despite having the same content across the globe) may vary slightly depending on the trainers’ style and expertise. In any case, not all trainings can be attended by all employees. Some training has specific requirements of having to meet certain career stage. Hence an approval status is needed before the employee can attend it. There are also certain trainings which can only be at-tended by certain employees upon recommendation from the managers. Therefore, em-ployees have to take note of such details as well as the location of trainings as an employee in Singapore could not simply attend trainings that are held in United States. The overall benefit of having such a complete online system in its training system is to allow P&G’s employees to realize their own learning progress and to direct them into knowing what kind of skills they need to develop further in the future. It also serves to save employees time by providing the employees the flexibility of completing the trainings at the own time. E-Recruiting With nearly 300 brands worldwide, P&G places high importance in the people and values the talent of every individual. The company spare no effort in attracting suitable talents into its company and promises to offer exciting new challenges, tremendous growth and support, and a chance to touch and improve lives daily for every of its staff. In the modern era, there have been an increasing number of people who are dependent on technology and the internet. In the past, people used to flip through job ads in newspapers. However in this age of internet technology, more people are increasingly turning to online job portals such as monster. com, recruit. et and efinancialcareers. com. USA Today reports that 95% of the college graduation class of 1997 used the Internet as the medium of choice for their job searches while a recent study by JWT Specialized Communications found that 70% of active job seekers are more likely to use the Web than traditional job hunting methods . The increasing popularity of these new and rising recruitment channels provide fresh and innovative ways that P&G can tap onto for thei r recruitment efforts, instead of relying only on personal network or head hunters. One example of such a channel is the increasingly popular use of online job por-tals (e-recruiting) in a candidate’s job search. P&G’s human resource team was able to identify the fast and moving trends of technology and in turn capitalize on the accessibility and availability of the internet to incorporate into its hiring process, making e-recruiting a part of their overall recruiting strategy. The key to successful e-recruiting is by providing a good job site which would make it easy for candidates to understand and apply and for the company to accomplish its goals of attracting the right talent. McKinsey & Company, the global consulting firm, identified recruiting as a critical issue in its 1998 report, The War for Talent, where McKinsey points to various demographic and industrial changes that are making it harder to recruit and retain good employees . A Fast Company article on the report also reiterated the importance of talent, stating that â€Å"The most important corporate resource over the next 20 years will be talent: smart, sophisticated businesspeople who are technologically literate, globally astute, and operationally agile. And even as the demand for talent goes up, the supply of it will be going down. By providing a good e-recruiting website, P&G is able to benefit as the website has acted as an effective filter, making it easy for the correct candidate to apply and deter the wrong applicants from applying. Other benefits of e-recruiting include huge cost savings. Research has shown that e-recruiting is not only faster than traditional channels but the efficienc ies of e-recruiting can also cut the amount of time needed to identify, interview and hire for a vacant position, in turn helping a company to save as much as $8,000 per hire over traditional hiring channels . Considering the scale of P&G with more than 129,000 employees worldwide, the amount of cost savings is substantial by just making 10% of it hires through e-recruiting. A unique website domain was devoted to P&G’s career centre: http://jobs-pg. com/, with a link to a similar interface easily accessible, appearing on the home page just beside the â€Å"Investor Relations† tab, signifying that P&G values e-recruiting as much as it cares about its investors. This career website has been designed in a very user friendly manner, where one is able to search jobs by category, location or groups, enabling candidates to be able to identify the area of interest or job they would like to apply quickly. P&G’s hiring process is then spilt into 5 gen-eral stages, namely application, assessment, initial interview, final interview and the offer, with specific instructions on what is required for every individual step. †¢Application This simple application process instituted a â€Å"paperless† online application system allowing electronic applications to be submitted 24 hours a day and helping the company to find ap-plicants in a timely manner. The information required in the application stage includes con-tact information, education, resume, questionnaire, confirmation and a summary. Appli-cants are also able to save the application as a draft first before completing it at a later time, allowing greater flexibility. †¢Assessments P&G uses online assessments to measure skills and accomplishments that generally do not emerge from interviews. These assessments are beneficial and well received by the appli-cants as it not only allow the company to assess the abilities of the applicant, but also help determine if it is equally beneficial for the applicant to continue through the hiring process, in turn acting as a screening stage for both parties. Examples of the online assessments are: oSuccess Drivers Assessment: â€Å"Assess your background, experiences, interests and work related attitudes and measures your compatibility against P&G compe-tencies for defining successful job performance† oReasoning Screen: â€Å"Measures your cognitive ability. This is important because the nature of our work is complex and continually changing† †¢Initial Interview Behavioural based interviews used to know more about the applicant’s previous accoplish-ment and the applicant relate to, compare with and connect with the company’s Success Drivers. †¢Final Interview One-to-one or panel interviews to find out in greater detail about the applicant’s skills and capabilities. This is also an opportunity for the applicant to get a more in depth understand-ing of P&G’s unique culture, values and endless opportunities. †¢Offer An offer of employment will be first notified through a phone call before a confirmation with details is given through the electronic mail. The comprehensive and descriptive steps of e-recruiting has allowed P&G to achieve a competi-tive advantage in attracting global talents to its company by making job postings available and conducting a firsthand filter of the job applicants through the several stages of recruitment in place. The advantages of e-recruiting for P&G include the ability to reach a wider range of audience, being cost effective and achieving a faster recruitment cycle. With cost effectiveness and a faster recruitment cycle being discussed previously, the ability to reach a wider range of audience is especially important for a global company with job openings suitable for people from all over the world. Opportunities/ Recommendations P&G faces many opportunities that it can tap onto for growth. With the constant increase in the use of internet revolutionizing the way people communicate and interact, majority of the companies today have incorporated e-recruiting into their recruitment strategy. Therefore there is a need for P&G to tap into new opportunities to further enhance and improve its current e-recruiting strategy. In conducting the field research of e-recruitment in P&G, it could be seen that technology was greatly used in the application, assessment and offer process, but not applied in the initial and final interview process. Hence P&G could actively test alternative methods of recruitment such as using audio and video conferencing or a real-time virtual Business Game Challenge in the interview stages to continue develop its recruitment strategy. For training wise, our group believes that P&G could have regular pop-up quizzes which test its employees on the general contents of the past trainings that the employees have attended. This serve to add on the recall on the employees and reminding them about knowledge taught such that it will prevent the employees from forgetting the training content after attending them. This is to ensure that all the resources that P&G develop are put into good use. Such pop-up quizzes, though simple, could serve as a constant reminder about the need of being aware of such knowledge even though they may not use them directly on a day-to-day basis. Conclusion Based on the above discussion, we see that talent is the key resource that drives P&G forward and helps the company to remain on top in today’s competitive market. Realizing this, P&G never let loose its effort in finding the right talent and providing them with proper trainin. The company want to ensure that all of its employees share the same values and are equipped with the most up-to-date product knowledge in a consistent manner. In order to do this efficiently, the use of technology in its e-HR system has proven to be an ef-fective and efficient method that keeps the company ahead globally. With change being the only constant in today’s world, the continuous upgrades in its HR system as well as review on recruitment process are some of the key efforts which require great efforts and are of high importance to the success of the company. Considering the size and global positioning that P&G has, keeping its e-HR competent is therefore the key to success. ? References Fast Company (1998). â€Å"The War For Talent†. Retrieved 22 December 2011 from http://www. fastcompany. com/online/16/mckinsey. html Mark. H & Jakob. N (1999). E-Recruiting. Creative Good Inc. McKinsey & Company (2001). â€Å"The War For Talent†. Retrieved 22 December 2011 from http://autoassembly. mckinsey. com/html/downloads/articles/War_For_Talent. pdf CNN Money (2011). â€Å"World’s Most Admired Companies†. Retrieved 20 December 2011, from http://money. cnn. com/magazines/fortune/mostadmired/2011/snapshots/334. html Procter & Gamble (2011). Purpose & People†. Retrieved 20 December 2011, from http://www. pg. com/en_US/company/purpose_people/index. shtml National Center for Asia Pacific Economic Cooperation (January 2002) â€Å"Asia-Pacific e-learning Alliance: A Report on e-Learning and Best Practices† Retrieved 19 December 2011, from http://unpan1. un. org/intradoc/groups/public/documents/APCITY/UNPAN011272. pdf SABA Customer Overview (Se ptember 2001) â€Å"Procter & Gamble†. Retrieved 21 December 2011, from http://www. betacom. com. pl/files/other/PnG_v4. pdf National Center for Asia Pacific Economic Cooperation (January 2002) â€Å"Asia-Pacific e-learning Alliance: A Report on e-Learning and Best Practices† Retrieved 19 December 2011, from http://unpan1. un. org/intradoc/groups/public/documents/APCITY/UNPAN011272. pdf Training Press Releases (11 April 2003). â€Å"Procter & Gamble use BrightWave†. Retrieved 20 December 2011, from http://www. trainingpressreleases. com/news/brightwave/2003/procter-gamble-use-brightwave Accenture (2009). â€Å"Helping Procter & Gamble strengthen a culture of high performance through its learning program†. Retrieved 21 December 2011, from